Email Insights

Email marketing analytics and research tool

Email Insights was a SaaS tool for email marketers — a searchable database of marketing emails with analytics, benchmarks, and research tools to help teams understand what’s working in their industry.

What it did:

  • Indexed and categorized marketing emails across industries
  • Let users search, favorite, and analyze email campaigns
  • Surfaced subject line patterns, send frequency benchmarks, and design trends
  • Helped email marketers research competitors and find inspiration

Built while teaching myself to code — one of my first real Rails projects. Competed in the same space as Mailcharts.

Sunset around 2016 as the competitive landscape shifted.