AI Side-Project Showcase · June 2, 2026

5 GetMusic Growth Loops

Distribution is the part of side projects we all pretend we’ll figure out later.

Context

What GetMusic does

  • Bandcamp artists have releases and codes they want people to discover.
  • Fans want music discovery, not just another feed.
  • GetMusic distributes, organizes, promotes, and recirculates indie music.
Revenue proof

Revenue: slow, volatile, upward

Not a hockey stick. A proof of life.

Revenue by month chart showing slow growth from November 2022 to May 2026
  • Started from near-zero, trending upward across 3+ years.
  • No subscriptions or recurring billing — every dollar is usage-based.
  • More than half of revenue comes from artists who have used it before.

The loops create retention without SaaS recurring billing.

Frame

Product loop first. Automation second. AI third.

01

Distribution

Uploads, profiles, social handles, spotlights, referrals, catalog pages, radio links, notifications.

02

Automation

Jobs, queues, schedules, Buffer / Make flows, review workflows.

03

AI ops

Summaries, platform copy, moderation, tag descriptions, playlist blurbs, featured drafts.

Loop 1

Artist inputs create attribution and sharing

GetMusic artist page for Brian Lambert
Spotlight story
Clarence spotlight article sections
Shareable thread
GetMusic X thread promoting Clarence spotlight
Loop 2

Uploads → Distribution

GetMusic release page for TANGIENTS, Void
GetMusic X post promoting TANGIENTS, Void
Loop 3

Notifications create re-share moments

GetMusic featured this week artist notification
GetMusic artist welcome notification
GetMusic airplay notice notification
Loop 4

Referrals turn artist goodwill into signups

1

Share your link

Send a unique GetMusic referral link to another artist.

2

They sign up

The invited artist joins and uploads their first release.

3

You earn credits

The reward is native: more release distribution.

Your referral link
Tweet
$10 upload credit

The ask works because it is tied to the same thing artists already came for: getting their music in front of more people.

Loop 5

IndieCrates extends the surface area

GetMusic tag player and Alternative genre description
GetMusic X post sharing Indie Crates Cinematic playlist
AI ops layer

AI as the missing tiny team

Automations and AI-assisted jobs let me operate the site in 1–2 hours a week.

Release summaries
Platform-specific posts
Tag / genre descriptions
Playlist descriptions
Featured post drafts
Offensive-material checks
Closing lesson

The hard part is the loop, not the LLM.

If AI can help anyone build features faster, the defensible part is the loop around what the product does.
Find me

Thank You!

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