5 GetMusic Growth Loops
Distribution is the part of side projects we all pretend we’ll figure out later.
What GetMusic does
- Bandcamp artists have releases and codes they want people to discover.
- Fans want music discovery, not just another feed.
- GetMusic distributes, organizes, promotes, and recirculates indie music.
Revenue: slow, volatile, upward
Not a hockey stick. A proof of life.
- Started from near-zero, trending upward across 3+ years.
- No subscriptions or recurring billing — every dollar is usage-based.
- More than half of revenue comes from artists who have used it before.
The loops create retention without SaaS recurring billing.
Product loop first. Automation second. AI third.
Distribution
Uploads, profiles, social handles, spotlights, referrals, catalog pages, radio links, notifications.
Automation
Jobs, queues, schedules, Buffer / Make flows, review workflows.
AI ops
Summaries, platform copy, moderation, tag descriptions, playlist blurbs, featured drafts.
Artist inputs create attribution and sharing
Uploads → Distribution
Notifications create re-share moments
Referrals turn artist goodwill into signups
Share your link
Send a unique GetMusic referral link to another artist.
They sign up
The invited artist joins and uploads their first release.
You earn credits
The reward is native: more release distribution.
The ask works because it is tied to the same thing artists already came for: getting their music in front of more people.
IndieCrates extends the surface area
AI as the missing tiny team
Automations and AI-assisted jobs let me operate the site in 1–2 hours a week.