AI Side-Project Showcase · June 2, 2026

5 GetMusic Growth Loops

How AI helps a solo founder operate built-in distribution without a team.

Context

What GetMusic does

  • Bandcamp artists have releases and codes they want people to discover.
  • Fans want music discovery, not just another feed.
  • GetMusic distributes, organizes, promotes, and recirculates indie music.
Revenue proof

Revenue: slow, volatile, upward

Not a hockey stick. A proof of life.

Revenue by month chart showing slow growth from November 2022 to May 2026
  • Started from near-zero, trending upward across 3+ years.
  • No subscriptions or recurring billing — every dollar is usage-based.
  • More than half of revenue comes from artists who have used it before.

The loops create retention without SaaS recurring billing.

Frame

Product loop first. Automation second. AI third.

01

Product-led distribution

Uploads, profiles, social handles, spotlights, catalog pages, radio links, notifications.

02

Automation

Jobs, queues, schedules, Buffer / Make flows, review workflows.

03

AI ops

Summaries, platform copy, moderation, tag descriptions, playlist blurbs, featured drafts.

Not everything here is AI. That is the important part.

Loop 1

Uploads -> Distribution

GetMusic release page for TANGIENTS, Void
GetMusic X post promoting TANGIENTS, Void
Loop 2

Artist metadata becomes attribution and reach

GetMusic artist page for Brian Lambert
Loop 3

Notifications create re-share moments

GetMusic featured this week artist notification
GetMusic artist welcome notification
GetMusic airplay notice notification
Loop 4

Spotlights turn artists into co-marketers

Clarence spotlight article sections
GetMusic X thread promoting Clarence spotlight
Loop 5

IndieCrates extends the surface area

GetMusic tag player and Alternative genre description
GetMusic X post sharing Indie Crates Cinematic playlist
AI ops layer

AI as the missing tiny team

Automations and AI-assisted jobs let me operate the site in 1–2 hours a week.

Release summaries
Platform-specific posts
Tag / genre descriptions
Playlist descriptions
Featured post drafts
Offensive-material checks
Closing lesson

The moat is the loop, not the LLM.

If AI can help anyone build features faster, the defensible part is the loop around what the product does.
Find me

Reach me after the talk

  • Website: chuckblake.com
  • X: @chuckblake
  • LinkedIn: /in/chuckblake
QR code for chuckblake.com chuckblake.com
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GetMusic · AI Side-Project Showcase